And there it was…
The NARCAN display. Prominently positioned directly on top of the pharmacy counter in between the two registers, with a giant sign behind it, “You can PREVENT death” (or maybe something along those lines. And it got me thinking – that is ABSOLUTELY NOT about “prevention”. Much like many of the ideas and products we are sold today, they are not meant to prevent illness or death, but only mitigate it once we are already sick.
What would happen if we focused on PREVENTION again?
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